About us

The Tourist Cooperative Society in the historic town of Rijal was established to continue in the footsteps of the ancestors and to commemorate a return In time by more than a thousand years and integrating with the vision of our kingdom 2030 and aspires to raise the quality of life of the people of the region, meet their needs and create job opportunities

Assembly message
  • Empowering the human element by creating new job opportunities, encouraging self-employment and productive families, in addition to developing skills and assisting in employment
  • Encouraging creativity and innovation based on the heritage and capabilities of the town
  • Preserving originality and highlighting traditions and customs in multiple ways
  • Creating added value by ensuring quality and originality in the products and services offered
  • Maximizing the use of the town’s natural, cultural and urban resources and identifying the best opportunities for investment and development of the town
  • Following up on global experiences and communicating with international bodies, coordinating with government agencies and the private sector to determine the possibilities and orientation in the town (for example: applying the accessible city principle).
Assembly vision

A pioneering tourist cooperative in the field of quality, originality, creativity, and the first socially and economically possible

The organization's goals
  • Empowering the neediest social groups and supporting productive families in improving quality and selling the products for which the area is famous and creating job opportunities for members and the people of the town
  • Maximizing the share of the association’s operations, which is through the members
  • Providing the necessary training to develop local capabilities to feed tourism services and provide the best job opportunities for members
  • Revitalizing the town and contributing to enabling the people to reverse migration and return to the town
  • Developing the local tourism, cultural, and heritage experience by operating tourism facilities and activities to enhance the unique value proposition for visitors while preserving the town’s heritage
  • Developing partnerships between the cooperative society and investors, and coordinating with the concerned authorities and asset owners to develop the architectural, heritage and infrastructure components.
  • Achieving the aspirations of the asset owners and enabling them to exploit them in the most appropriate manner, in addition to identifying the best opportunities for investment in the town

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